The Email Insights page gives you an in-depth view on any email you send. If you send one note to multiple distributions you can break up the insights by distribution by hitting the Viewing drop-down box and choosing which distribution you want to view insights from.
Below is a breakdown of what each tab can do to help drive a better understanding of who and why this particular email drove engagement.
You can filter by specific behaviour or use the search bar to find a particular article. Any of the columns can be sort by just clicking on the headers to make it a bit easier to search for specific behaviour.
This helps filter out the recipients who just scroll through an email through the preview pane and helps highlight the people who are truly engaged on your note. We estimate that it requires approximately 16 seconds to get anything meaningful from an email, which is our threshold for considering an email "read".
Any contact that has opened an email for 16 seconds or longer displays a Read label in the Opened/Read column. An open less than 16 seconds is marked Preview. It's not possible to track read times with all recipients, so we show those as orange lined-boxes marked Opened.
If a recipient opens the note multiple times, we display longest opened event and indicate "2+" besides the label. Forwards are omitted from read times.
Here see a high-level overview of which firms are engaging in your note and their shifts over time. Hover over the percentage in the Engagement Shifts column to dive deeper into these figures.
Additional Opens counts the number of opens seen at this company minus the number of . If an email was shared internally, this would be where to see if it gained traction.
See which links performed the best on this email. Click any of the links to see a list of who and how many times a recipient clicked on any link.
This tab displays the companies that were forwarded your email, the total opens attributed to that company and how many of your contacts forwarded it.