The Email Insights page is the best place to get an in-depth view on any email you send. If you send one note to multiple distributions you can break up the insights by distribution by hitting the Viewing drop-down box and choosing which distribution you want to view insights from.
Below is a breakdown of what each tab can do to help drive a better understanding of who and why this particular email drove engagement.
You can filter by specific behaviour or use the search bar to find a particular article. Any of the columns can be sort by just clicking on the headers to make it a bit easier to search for specific behaviour.
We estimate that it requires approximately 16 seconds to get anything meaningful from an email, which is our threshold for an email going from Opened to Read. This helps filter out the recipients who just scroll through an email through the preview pane and helps highlight the people who are truly engaged on your note.
It's not possible to track read times with all recipients, so we show those as orange lined-boxes.
If a recipient opens the note multiple times, we display longest opened event. Forwards are omitted from read times.
Here see a high-level overview of which firms are engaging in your note and their shifts over time. Hover over the percentage in the Engagement Shifts column to dive deeper into these figures.
Additional Opens counts the number of opens seen at this company minus the number of . If an email was shared internally, this would be where to see if it gained traction.
See which links performed the best on this email. Click any of the links to see a list of who and how many times a recipient clicked on any link.
This tab will give the best view as to who forwarded your email and where they were opened. Click on any of the company names to see which of your contacts forwarded this note.