Email Insights

The Email Insights page gives you an in-depth view on any email you send. 

Below is a breakdown of what each tab can do to help drive a better understanding of who and why this particular email drove engagement.

• Contacts
• Opened - Read Times
• Additional Opens
• Open / Click Trends
• Companies
• Links
• Forwarded To

Contacts

You can filter by specific behaviour or use the search bar to find a particular article. Any of the columns can be sort by just clicking on the headers to make it a bit easier to search for specific behaviour.

Opened - Read Times

Read times help filter out the recipients who just scroll through an email through the preview pane and helps highlight the people who are truly engaged on your note. We estimate that it requires approximately 16 seconds to get anything meaningful from an email, which is our threshold for considering an email "read".

Any contact that has opened an email for 16 seconds or longer displays a Read label in the Opened column. An open less than 16 seconds is marked Preview. It's not possible to track read times with all recipients, so we show those as orange lined-boxes marked Opened.

Additional Opens

If a recipient opens the note more than once, those opens are indicated under the Additional Opens column. This count shows how many times the contact has revisited the email after initially opening it. More detail on how Additional Opens are calculated can be viewed on the Readership Data - Definitions help page.

The Additional Opens count is useful for prioritizing follow-ups. Multiple opens from a single contact are a great indicator of interest in your content. You can also use this data to gauge traction at a particular firm. 

Open / Click Trends

These columns indicate how often the contact engages with your content. Our system measure the last 30 articles sent to them, and will assign a category of Rarely (0% - 19% of the time), Sometimes (20% - 74%) or Usually (75% +).

Note that:

• a minimum of 5 articles must be sent to the contact in order for a trend to be established (otherwise, "No trend yet" will be displayed.
• A trend will only be posted on this page if the contact has actually opened the email, otherwise "No trend yet" will be posted.

Companies

Here see a high-level overview of which firms are engaging in your note and their shifts over time. Hover over the percentage in the Engagement Shift column to dive deeper into these figures. 

Links

See which links performed the best on this email. Click any of the links to see a list of who and how many times a recipient clicked on any link.

Forwarded To

This tab displays the companies that we've identified as recording forwarded opens, the total opens attributed to that company and how many of your contacts forwarded.

Click here for more details on how to send a follow-up email from this page.