During the first few days of using Street Context, there's a ton of new information to take in. We hope this page can be a reference to help you get up and running at full speed in no time. 

How We Calculate Our Insights

You can click here to read the full list of our data metrics along with complete definitions of each. For now, here are the highlights: 

Open Rate is the percentage of all of the contacts that opened the email. Within a contact's data, it's the percentage of all emails sent to them that they've opened.

Click Rate is the number of links clicked divided by the amount of opened emails.

Forwards (also called Forwarded Opens) are indicated when a recipient records more than one open on a single email, and the location of the subsequent open is verified to be different from the original open.

Additional Opens are the number of extra times a contact has opened a single email (not including forwarded or reply opens).

Read Times establishes how long a contact spent reading your email, categorized as either Read (open for sixteen seconds or more), Preview (less than sixteen seconds) or simply Opened (read time couldn't be verified).

How to Ask More Questions

You can find answers and learn more in a few places, so choose what is best for you:

• Live Chat with our Help Desk in-app from 0630 to 1800 ET, Monday to Friday.
• Email us anytime at support@streetcontext.com
• Search our Help Center for immediate answers, tips and info. Just hit the big question mark in the top right-hand corner of the website or click the link here.