When an email you've sent through Street Context can't be delivered to a particular email address, a bounce error is generated. Users are notified when email bounces from a contact in a few different ways:
- If your own company manages your bounces, all notifications are sent directly to the sender of the email from the receiving mail server.
- If Street Context manages your bounces, see below for complete details on how they're managed.
A bounce is generated when the recipient's email address is invalid. The address may be misspelled, may not exist or has been deactivated (ie: the recipient is no longer at that firm).
Any contacts on your lists that have generated a hard bounce are indicated under the Inactive Contacts tab on your Contacts page. These contacts should be removed from your lists as soon as possible to ensure a solid sending reputation with ISPs. You can remove these contacts by following the steps shown here.
You will also be notified of any Inactive Contacts on your list(s) via a weekly email notification. Example subject line "Resolve your 15 inactive contacts":
If you ever need further assistance with investigating or managing bounces that are managed by Street Context, please reach out to our Help Desk.