The Accounts tab will display your contacts' recent readership data, grouped by their respective firm. The same type of data featured under the Contacts tab is also featured here.
Set the desired timeframe from the dropdown in the top-right corner of the table. Click into each account under the Account column for a breakdown of the contacts for that firm, the authors that are sending to them, the lists they're subscribed to and the emails they've been sent.
This feature allows users to review account-level coverage for any engagement gaps, such as:
- Understanding what coverage gaps exist within a specific account to make introductions to the relevant content producers.
- Ensuring clients who are highly engaged are sharing their flow or paying their fair share.